Thai Smile - Thailand's Newest Low Cost Airline
Thai Smile Air is a new budget airline created by Thai Airways International and set to launch operations by July 2012. Initially dubbed Thai Wings, the new low-cost airline is aimed at serving the low-to-medium-cost air passenger market that falls between budget carrier customers and full service airline flyers.
In its role as a “light premium” airline, Thai Smile Air will cater mainly to business travelers, and will take its place in the market as a “competitive hybrid,” falling between first-class Thai airlines and low-cost budget carriers.
Thai Smile Air is geared towards covering the routes its mother airline, Thai Airways International has been unable to service profitably, and will initially be plying short haul domestic destinations that include Chiang Rai, Khon Kaen, Surat Thani, Ubon Ratchathani and Udon Thani. As such, Thai Airways International will cease to fly to this list of destinations when Thai Smile Air takes over the scheduled routes.
By 2013, Thai Smile Air is expected to open its international routes to other destinations in Southeast Asia, such as Amritsar, Brunei, Danang, Medan, and Penang, and the new airline is projected to earn an annual profit of five million baht by the second quarter of 2014.
With 11 Airbus A320 aircraft each seating 174 passengers on order, Thai Smile Air will start with an initial four aircraft on its fleet, featuring business class and economy seating, and flying from its base at Suvarnabhumi International Airport in Bangkok.
Thai Smile Air will be providing free meals and drinks onboard, a seat selection facility, accelerated check-in, free baggage allowance of between 15 to 20 kg., and a frequent flyer miles program for loyal customers.